How to Find a Reliable SEO Company

All business people – especially those who have online business – would know the importance of having SEO service. SEO (Search Engine Optimization) is a method where the search engine would look for the right websites that are related to the keywords. So when people type “mini van”, they’ll be shown a list of websites related to mini van – whether it’s about the general information, history, or products. SEO is important because it will make sure the websites will be on the first page of the search engine so that the websites could get high traffic and a lot of visitors. A lot of business people would prefer to hire professional SEO companies that would handle the SEO matters. They do it because they feel that they don’t have the time and the skills to deal with the matter themselves. Now, the key to successful business is to find the right and reliable SEO company.

There’re several ways people could try in finding trustworthy SEO companies, such as:

• Ask for recommendation from families or close friends. It’s better to have personal recommendation because contended clients would like to share the satisfaction and joy they feel get when working with the companies. However, they shouldn’t let their guards down. They need to keep checking the companies’ work and what results they have come up with.

• Ask for resume and work history from the companies and check them all. They also check all the current clients and talk to them, if possible. Make sure they do it on their own and not being followed around by the companies’ representative or employees. If it’s possible, also do random check – not based on the list order – just to make sure that the companies wouldn’t ask their previous clients to talk sweetly about their previous performances.

• Request for several examples of clients’ case studies and trace back the history. They should see the report of how the clients started everything and what changes have been made. They should also learn how the effects of the change, how long it took, and how much money needed to change everything. Don’t just look at the previous status.

• Get to meet with people responsible for the work and ask them what they plan to do. If they have too-good-to-be-true plan, it’s time to step back and turn away because it won’t happen. They should have realistic and down-to-earth plan.

If they manage to do all those steps above, they would be able to find the right SEO companies that would help these business people a lot.

Why Onpage SEO Matters For Internet Marketing Success

The basic difference between the two is that onpage SEO focuses on the factors which require to be optimized on the site itself, to make it attractive to the search engines, while offpage SEO involves the processes you can use for increasing the site’s credibility and popularity across the Internet. Both types of SEO are important in getting your site to rank, and there is some overlap between the two. In particular, content is relevant to both onpage and offpage SEO.

The reason both types of SEO are important is that nowadays, as the search engines continually change and refine their criteria, or algorithms, the experience of the user is becoming increasingly paramount. Offpage factors, such as inbound links, are seen by the search engines as votes of confidence by users in the relevance of your site, and so they help to improve your ranking. However, onpage optimization is what you use to communicate directly with the search engines, and so this is where you need to start.

When planning your onpage SEO tactics, there is no doubt that content takes a very high priority, as it is the heart of the user experience. Not only must the content be fresh and regularly updated, but it must be original and of good quality — not spun, rewritten or duplicated. As well as articles and text, videos, images and infographics are all useful, as long as they don’t increase the loading time. All the content needs to add value, not just be there to make up word counts.

Nowadays there is a lot of confusion about keyword occurrence in site content. Search engines are increasingly moving towards semantic search — that is, providing search results relevant to the searcher’s query, rather than mechanically based on keywords. Although the keywords for which you wish to rank do need to be present, rankings relate more to relevance and context.

Content of course is also applicable to offpage factors, as you need to make your content so useful that other webmasters will want to share it with their readers, and post links back to your site. Social search is also increasingly important, so you want to encourage visitors to bookmark your content with social bookmarking sites. In addition, you want to attract Likes and reTweets, and correlate your content with your Google+ profile.

The other major ranking criterion relating to user experience is the architecture of your site. In particular, speed of loading is becoming increasingly important to the search engines as a ranking factor. Internal links are also very important, as they are followed by the search engine bots as they land on a page, and indicate to them both that other pages exist, and which pages are the most important — as well as keeping your visitors on site longer. Page titles and descriptions are also crucial. Concentrate on optimizing and formatting every page, not just the site as a whole, and link them all to each other in a logical way, such as a silo structure.

Remember that onpage SEO is about keeping both search engines and users happy. If the site isn’t search-engine friendly, visitors won’t see it at all, but if they then get a poor experience and leave, your rankings will soon drop out of sight. Get your SEO right, and you have a successful Internet marketing campaign.

The Importance of WordPress SEO Today

When you look to build an audience online today, you will find that it’s harder than you may have thought. The reason for the difficulty factor rising is that more and more people are putting their stamp on the internet. It has become easier than ever to start a website, blog, or any sort of promotional item on the net. Instead of having to know a lot of code, anyone that can navigate through a few menus can have a domain name and site running with relative ease. It’s that saturation that is causing a great deal of changes to the blogging world, and more so than ever before, WordPress SEO matters.

For those that aren’t familiar with the terminology, it is simply an acronym for the terms search engine optimization. This process helps connect websites with search keywords online. When someone goes to search for just about anything, they will get fed a list of websites that are closely related to the topic, and if they find the right option, they will click through and end up finding what they are looking for. This is done through proprietary algorithms that technology companies keep close to the chest. They do not give people insight into what factors play a role, however, that’s where SEO comes into play.

When you set up a blog using WordPress, you’ll have one powerful content management system. Within that system you can add extensions known as plugins, and those can help you gain merit within search platforms. The way it works is through the optimization of pages. These pages can be filled with contextual information, that is 100% unique, but has something extra. That extra is the concentration of keyword phrases which are picked up by search platforms and delivered to users that are looking for specific information on just about any topic you can think of.

The biggest thing that you have to remember about searches that are conducted through large websites, is that they are there to answer questions. If you have a product, service, or blog that can answer that question, you will get the traffic. However, if you’re 1 of 1 million websites that does that, you will need to offer a bit more than just the answer. It’s there that WordPress SEO can save the day. By making sure that pages are optimized up to par with the standards of the online world, you will get a major return on investment, getting serious traffic that is not only great in numbers but hyper targeted.

Getting targeted traffic is the difference between success and failure on the web. Creating the opportunity to get seen on the net today is a matter of working within the parameters of SEO properly. If you do not work with the rules, you will have a hard time finding yourself in the index of any major search campaign. Instead of paying thousands of dollars for marketing, you can easily save money and utilize specific optimizations that will help get you ahead of the competition, even if you’re a new website.