SEO Matters – Learn the Basics Right Here

Internal links must use relevant anchor text for the best impact. You should describe what the page is about and give a good reason for your reader to click on your anchor text link. Ensure the right text is used as the keyword, so you receive a rise in ranking. Using the right keywords as anchor text will allow you to be noticed by those crawling spiders.

Begin by doing ample keyword research. Search for ways to implement keywords in your website and titles. Researching keywords can help people find you in your specific area. These popular keywords are the ones you want to concentrate your optimization efforts on.

By commenting on relative blogs, you will get increased traffic to your site. Often times, blog owners will allow you to put your own link in your comment if you write something of high quality. You should not leave your link on blogs that have nothing to do with the content of your site, and the comments you leave should add something of value to the other site. If you know your subject well, it will be easy for you to leave acceptable comments, along with your link, on many blogs.

You can help to maximize your SEO by linking to valid, useful information outside of your site. Choice linking is an extremely significant part of SEO. Search engines value more heavily off-site linking to valid information than they do to inter-website links. To maximize the ranking impact, find linking options that will also link to your website.

Promote your expertise in your particular field, so your customers are aware of your level of knowledge. This strategy is highly effective in internet marketing. You create a website or set of websites that draws in users based on the good information you offer. Make use of search engine optimization to attract them to the site in the first place. Gets feedback from your customers regarding their preferences? This will help you determine the most successful products and services to offer.

Before you start working with SEO, you need to understand web analytics. Being able to track your site statistics will make it easy for you to identify which SEO techniques are working.

You should think the way a customer thinks when you are trying to figure out what keywords will be the most effective. Try and find out what terms people are using when they search.

An important aspect of SEO is making a site map available on your site. Search engine spiders will be able to access your content much easier with a text based map of your site. You might need more site maps, if you have a big website. In general, try not to have more than 100 links on each map.

Search engines are a great way to get extra site visitors. The best way to ensure a good flow of traffic from any search engine is to make sure your site is optimized for search engine spiders. Search engine spiders only search text, so it is key to use tags on all graphic elements in your site. For all of your descriptions, make sure that you are embedding keywords whenever possible.

“Alt” tags are crucial when adding image links to your site. If the person viewing your site has blocked images from being seen, these tags will replace those images. Search engine spiders can’t read images, only alt tags, which mean they’ll be seeing those keywords. And this can improve your search ranking.

Use your keywords to make a site map. With all the main pages and links available on one page, it is not only great for search engine optimization, but also for the convenience of your visitors who may be looking for something on your site. Site maps also allow websites to rank higher in search results since the maps make navigating the websites easier, which is one factor search engines use to rate pages.

SEO For Home Businesses

For many people working from home online, Search Engine Optimisation (SEO) is one of those subjects that it seems impossible to deal with. From all of the chatter on the Internet it appears to be the holy grail of Internet marketing. All hail the mighty Google and that precious first place ranking.

SEO is about taking measures to try and get your web site placed higher in the search engine results than your competitors. It is high organic or natural placing in the search results that webmasters are trying to achieve. What this means is that you get free visitors to your site rather than having to pay for them.
 
Many believe SEO is both an art and a science. The Science is all about the algorithms and formulas the search engines employ to decide page rank. The art is in developing your web pages to affect the results of these algorithms.
 
But just how much attention should ordinary people trying to make an honest living from home using the Internet to SEO? How much does concentrating on SEO affect the real messages you are trying to put in your web pages.
 
Surely a specialist affiliate marketing site which does it’s business by adding real value to the visitors experience, by providing additional information or product comparisons, is going to be less attractive to the visitor if it focuses on key word densities rather than well written content.
 
Obviously this is a challenge. As Home Business Entrepreneurs we need to be professional, so we are required to have some understanding of SEO matters and how to apply them. The easy temptation is to go off to Clickbank and buy a software program or SEO guide which promises millions of visitors with hours. That would solve our problems wouldn’t it. I think not.
 
The other problem we have is that the major search engines employ highly educated programmers Who can’t resist tinkering with their precious algorithms meaning that the rules keep changing. How do we keep up with all that, and considering we are, combined, huge customers of Google’s why can’t they leave well alone?
 
At the end of the day, our best bet is to try and keep things fairly simple. There is always the danger that you do to much in order to get on page one and you end up upsetting Google and getting banned. There are some real horror stories on the net.
 
There are a few simple things we can do: 

  • Choose key words or phrases carefully
  • Choose a suitable domain name
  • Use keywords in file names and folders
  • Use your keyphrase as part of your page titles
  • Use keyword text in your navigation
  • Create useful keyword content – trying to increase keyword density
  • Make sure the META Description reflects the content of the page
  • Try and get good quality incoming links
  • Don’t use “click here” for links, use the descriptive text
  • Create and have a site map
  • Make sure the Robots.txt file allows the search engine spiders to all relevant parts of your site.

If you include these elements when building your site then it is much easier to have more effective SEO. 

Does SEO Matter?

Too often companies claim to be Internet Marketers, but fail to deliver. This usually refers to web development and design companies that do nothing more than create pretty websites. While a visually appealing site might be fine, if no one visits it then there is no point, and your marketing dollar has been wasted!

Getting nothing more than a website is like getting really well designed pamphlets for your business and placing them at the front door hoping passers-by will pick them up. To make effective use of you web marketing dollar you need to drive traffic to your site. 7 in 10 web sessions start with a visit to a search engine. Remember that over 65% of all web searches are with Google. So, it makes sense that if you are going to spend your valuable marketing dollar it should reach half the internet, or more, before they spend their dollars elsewhere.

Although there are several ways to achieve better results in the search engines, how you place in search results directly effects the amount of traffic your site will receive. Ideally you want to be in the top 3 results for you market space. Most people will visit one or more of the top 3, glance at the first page and occasionally look to the second page if they haven’t found what they are looking for on the first page. There are two ways to effect your placement in search engine results. These are usually termed as passive and active marketing.

Passive marketing refers to SEO (Search Engine Optimization) which is a design methodology for creating web pages and structuring your website. These changes are important as they will directly effect you conversion rate from the search pages by controlling what is actually displayed in the search results for your page. It also effects how the search engines categorise your pages. If not done correctly you pages won’t be listed for the correct searches.

Active marketing involves creating quality links to your site. One-way links to your site are referred to as back-links. Each link to your site counts as a ‘vote’ for your site. The more votes, the higher your site appears in the search engines. Unfortunately not all ‘votes’ are equal. This is where quality comes into play. The search engines also look at the type of site the link comes from. It judges whether he sites are related by their content. Also, how many other links are coming from the source site, as too many links from one place water down the quality of each link. Additionally, search engines look at the authority of the site the link comes from. This generally refers to how the source site ranks itself. Finally, most search engines throw in some magic numbers to balance it all out and make to hard for fraudsters to cheat the system.

The process of getting you site ranked well in the search engines is not a simple one. This is why it is important to find someone who actually specializes in Internet Marketing as well as web design and development. Good luck and take the time to see not just how a companies sites look, but how they rank for their targeted market space.