What Is SEO? A Basic Guide for Small Business

SEO or Search Engine Optimisation is a foreign word to many small business owners. Some know what it is but think it’s irrelevant, many others have no idea what it is and don’t care to know. It is important however and I defy any business to provide me with an argument why it’s not (please comment).

If you want new customers then SEO matters. We live in a world where we all love ‘Googling’ stuff. We self-diagnose medical problems, we look for phone numbers and we search for businesses. If you want to win new business then it makes sense optimising your search engine presence.

SEO has a number of components, some that are easy to understand, some not so easy. Some that you can do yourself and some that you may need some help. But essentially the whole practice is to work with the guidelines set out by the major search engines to help them rank your website better. Remember, they are in the business of providing people with the most accurate results as fast as possible.

Here is a basic rundown of the practices that make up SEO and what an SEO agency or marketing company should be doing for your business. It’s certainly not a complete list and unfortunately not a ‘How To’ but it is a snapshot of the industry to make sure you’re better informed.


A Sitemap is a page that helps the search engines navigate themselves through your website. The better the engines navigate your site the more trusted you come across. A site map should be submitted to the key search engines.


The Meta Titles & Descriptions tell the engines exactly what a page is about, which of course helps to fit your site with the relevant keyword searches. When you search a keyword, the search results you see include a Meta Title and a Meta Description. This is obviously important for the engines, bit is also super important because it is often the first contact you have with a potential client or customer.


Building third-party links to your website works in two ways, not only does it increase direct inbound traffic to your website but the search engines see this as an indication of credibility and rank you higher. Third-party links include listings in business directories, etc.


The performance of your website is going to play a big part in how well a browser can navigate your site and if it performs badly then the search engines will penalise you. So your site should navigate well and fast.


Have you ever clicked on a website link and you get a page saying ‘Page not Found’ or something like that? Well if you have links like that, then you’re going to be penalised again. So Google Webmaster Tools should be monitored for Crawl Errors and 301 Redirects to other pages should be implemented to correct any such errors.


Duplicate content became a huge issue only recently. The key search engines will now penalise you for having duplicate content on different pages, so make sure your content is unique from page to page.

SEO is a topic that is rarely explained well because it is in some people’s best interest to keep it secretive and hey it’s pretty hard to explain. But that’s not a reason to ignore it, SEO is a super-important exercise for even the smallest business, albeit a little confusing. That’s why, depending on your technical knowledge and time available, it’s going to help you to get someone who knows what they’re doing.

Hopefully, if you do contact an SEO agency or marketing company you are now better informed to keep everyone honest.

Basic Techniques Used to Perform SEO Strategies

A lot of people nowadays including us are most likely using search engines to search for something. We are given the convenience of finding things with literally just a few clicks away. Maybe we also experienced in the past that when we type words related to what we were looking for in the net, we just do not feel like looking further and knowing what is on the next results page in the search engines. We may have had the feeling that what was on the first result page are the best, reliable and most trusted sites that are related to what we were searching. That is good for those sites and companies that can be found in the first result page in search engines. They will get the chance to be viewed by almost all who searched for keyword phrases related to them. But what about those who are not listed in the most coveted page in search engine results? What if you are one of those who, at present time, is on the 5th or say, 35th result page? Now is the time to stop worrying and feel hopeless. Luckily, there is a way to get to the top.

SEO or Search Engine Optimization has already been proven by many to be of significant help to web and business owners. What it does is to help make your website competitive and get your company seen by many potential customers. Driving targeted traffic to your site most likely leads to greater sales.

Basically, there are at least 3 main basic techniques being used to make SEO strategy more effective. These are:

· Keyword Selection-keywords are the set of words or phrases that people type into search engines. To get traffic from search engines, you need to know what people are searching for and how much competition there are specially the ones related and relevant to your site and business. You need to learn to search and use a more specific set of keywords rather than the most obvious and even most popular keywords that most searches most likely are or will be using. This way you will have more chances of being seen and be on the top result item in search engines. To get more leads and sales, you must learn keyword strategy.

· Optimization-means putting the keywords you have selected in to your web pages in the right places with right formatting. Learning the proper way to do this will help your site on its way to optimization it needs and deserves.

· Link building-means getting other websites to link to your site.

You can learn how to properly do these 3 basic but very vital techniques if someone trained or from a company with staffs with sufficient know-how of SEO matters teach you. It has been proven beneficial to web and business owners to know themselves what this technique will do to their business and how it is being applied.

Why It Is Important to Choose the Right SEO Specialist

With the introduction of Internet marketing, the industry has witnessed a mushrooming of companies, which claim to be experts in SEO matters. Individuals too have not been left behind. After all is said and done, it is important that you settle for the right SEO specialist. It is true that people who are knowledgeable in SEO services find the demand for them very high right across the world. This is because of the efficacy of SEO when it comes to websites fighting for online presence.

If you want your SEO strategy to be successful, there is need for a suitable documentation of your site’s organic results on search engines. In fact, that explains why most client companies in the industry tend to lean greatly on organic SEO results in order to publicize themselves, as well as their awareness campaigns for their services and products. In addition, they use directory listings to promote the content of their site. Whether your website’s content is good enough depends on the decision of three main search engines, namely: Google, Microsoft and Yahoo. This therefore requires you to ascertain that whoever you are contracting – the SEO specialist – ensures that all the calculations involved in the rankings of search engines are first obtained to enable the achievement of better results.

In the recent past, the internet has witnessed a rapid growth leading to many businesses wanting to ensure that their sites are search engine optimized. This is critically important if you really want to divert more traffic to your website, improve the visibility of your brand online, and make higher sales (profit) and high ROI. However, there are a number of factors that determine the location of SEO and reasons as to why diversion of traffic to various sites varies, with some getting more than others. One important thing to note is that keywords and phrases play a vital role when it comes to search engine searches. It is therefore necessary to not only look for an affordable SEO company but also one that can ensure your chosen keywords and phrases are well defined.

There are organic SEO marketing organizations to which you can talk to help you divert more organic traffic to your website. Online marketing revolves around link building, development of a large amount of high quality content, registration of directories and blogs, or articles which can help you move your current position to a much higher level. Additionally, social bookmarking is also an effective method of getting your site’s listings to a higher level in search engine results.

As a matter of fact, it is good to understand that for your website design to make any significant impression it does not need to look better and more attractive, but it must contain relevant content to be successful. If you find the right SEO specialist, then it should take you only a few weeks to have the keywords on the first pages of search engines. Although the whole process can be expensive, it is important that you find an affordable SEO company to see you through the whole procedure. Get a company that uses the best strategies by customizing your blog to improve your organic page ranking. Moreover, new, more powerful content can also help to improve the ranking of an existing page.