SEO and Website Design – Better Together

Search Engine Optimization, or SEO, is a relatively new concept in the world of web design, but if you want a successful, profitable website, it’s something you cannot ignore. Competition for rankings on popular search engines like Google is fierce, and without SEO, your website is at a huge disadvantage. So when exactly, in the process of setting up your new website, should you seek an SEO specialist? The short answer: the sooner the better.

Ideally, you should consult with an SEO expert before you meet with your web designer, since your idea or vision of what you want in your website might not be SEO friendly at all. For example, a flashy site with lots of sound and graphics does nothing for improving your rankings on the search engines. Reviewing the basics with an SEO company early on can save you endless heartache and expense down the road.

The next step – when presenting your ideas to a designer, you should also include your SEO expert. If it is not feasible to all meet in person, a phone conference can easily be arranged. Some designers might try to convince you that they are SEO knowledgeable, but it is truly better to hire a separate company to handle SEO matters, as it is very unlikely that web designers have the time to stay up to date on the constantly changing details of the SEO world.

A good way to proceed with the design is to arrange in advance points at which your SEO expert will check back on the website’s progress. That way, you are ensuring that your site is SEO friendly at each stage of the game, and you avoid wasting time and money by having your designer re-design parts of your site later on.

Finally, make sure your SEO expert is involved in the final review process before you seal the deal. Corrections are often much more expensive when done after the site is launched.

By involving an SEO expert from the start of your web design, you are giving your site a huge advantage of being optimized from day one, which of course, exponentially increases your chances for profit and success.

How to Find a Reliable SEO Company

All business people – especially those who have online business – would know the importance of having SEO service. SEO (Search Engine Optimization) is a method where the search engine would look for the right websites that are related to the keywords. So when people type “mini van”, they’ll be shown a list of websites related to mini van – whether it’s about the general information, history, or products. SEO is important because it will make sure the websites will be on the first page of the search engine so that the websites could get high traffic and a lot of visitors. A lot of business people would prefer to hire professional SEO companies that would handle the SEO matters. They do it because they feel that they don’t have the time and the skills to deal with the matter themselves. Now, the key to successful business is to find the right and reliable SEO company.

There’re several ways people could try in finding trustworthy SEO companies, such as:

• Ask for recommendation from families or close friends. It’s better to have personal recommendation because contended clients would like to share the satisfaction and joy they feel get when working with the companies. However, they shouldn’t let their guards down. They need to keep checking the companies’ work and what results they have come up with.

• Ask for resume and work history from the companies and check them all. They also check all the current clients and talk to them, if possible. Make sure they do it on their own and not being followed around by the companies’ representative or employees. If it’s possible, also do random check – not based on the list order – just to make sure that the companies wouldn’t ask their previous clients to talk sweetly about their previous performances.

• Request for several examples of clients’ case studies and trace back the history. They should see the report of how the clients started everything and what changes have been made. They should also learn how the effects of the change, how long it took, and how much money needed to change everything. Don’t just look at the previous status.

• Get to meet with people responsible for the work and ask them what they plan to do. If they have too-good-to-be-true plan, it’s time to step back and turn away because it won’t happen. They should have realistic and down-to-earth plan.

If they manage to do all those steps above, they would be able to find the right SEO companies that would help these business people a lot.

Why Onpage SEO Matters For Internet Marketing Success

The basic difference between the two is that onpage SEO focuses on the factors which require to be optimized on the site itself, to make it attractive to the search engines, while offpage SEO involves the processes you can use for increasing the site’s credibility and popularity across the Internet. Both types of SEO are important in getting your site to rank, and there is some overlap between the two. In particular, content is relevant to both onpage and offpage SEO.

The reason both types of SEO are important is that nowadays, as the search engines continually change and refine their criteria, or algorithms, the experience of the user is becoming increasingly paramount. Offpage factors, such as inbound links, are seen by the search engines as votes of confidence by users in the relevance of your site, and so they help to improve your ranking. However, onpage optimization is what you use to communicate directly with the search engines, and so this is where you need to start.

When planning your onpage SEO tactics, there is no doubt that content takes a very high priority, as it is the heart of the user experience. Not only must the content be fresh and regularly updated, but it must be original and of good quality — not spun, rewritten or duplicated. As well as articles and text, videos, images and infographics are all useful, as long as they don’t increase the loading time. All the content needs to add value, not just be there to make up word counts.

Nowadays there is a lot of confusion about keyword occurrence in site content. Search engines are increasingly moving towards semantic search — that is, providing search results relevant to the searcher’s query, rather than mechanically based on keywords. Although the keywords for which you wish to rank do need to be present, rankings relate more to relevance and context.

Content of course is also applicable to offpage factors, as you need to make your content so useful that other webmasters will want to share it with their readers, and post links back to your site. Social search is also increasingly important, so you want to encourage visitors to bookmark your content with social bookmarking sites. In addition, you want to attract Likes and reTweets, and correlate your content with your Google+ profile.

The other major ranking criterion relating to user experience is the architecture of your site. In particular, speed of loading is becoming increasingly important to the search engines as a ranking factor. Internal links are also very important, as they are followed by the search engine bots as they land on a page, and indicate to them both that other pages exist, and which pages are the most important — as well as keeping your visitors on site longer. Page titles and descriptions are also crucial. Concentrate on optimizing and formatting every page, not just the site as a whole, and link them all to each other in a logical way, such as a silo structure.

Remember that onpage SEO is about keeping both search engines and users happy. If the site isn’t search-engine friendly, visitors won’t see it at all, but if they then get a poor experience and leave, your rankings will soon drop out of sight. Get your SEO right, and you have a successful Internet marketing campaign.