Why SEO Matters When Starting Up An Online Business

When you are starting your own online business, SEO (Search Engine Optimization), is one of the most important concepts of your internet business. Your website’s SEO is the way that search engines scan your website’s content to produce results for people who are searching for information on the internet. And, for any online business start up, you need the search engines to drive website traffic to your website.

If you are starting up an online business, there are two main types of search engine optimization.

  1. On Page SOE is like an online business startup checklist for your website. It is about your content, internal website links, navigation, page structure, keyword density and any images, video or audio on the pages of your website.
  2. The second is Off page SEO. This is also known as link building and is process of developing links back to your website from other websites. This is achieved by strategies including article marketing, social bookmarking, links from social media and video marketing.

In this article we will look at On Page SEO because when you are starting your own online business it concerns everything that is actually on your website. Even if a search engine does find your website page, if there is nothing relevant on the page in relation to the search it will not rank your website in its listings.

The first step of starting online business SEO is to create your keywords. These are the words that somebody will use online when looking for a product or service connected to your business. You need to take time and consideration when creating your keywords because without them your website will not be found by the search engines.

Ideally, you should look to have approximately 500 words per page on your website with between 4 to 8 keywords within the text. The amount of keywords on the page is called keyword density. Remember to write your content so that it can be easily read by people, not just by search engines. If you just load a page full of keywords about your internet startup ideas, your website may be marked as spam and not get ranked at all.

Specific keyword phrases will rank better than just single or generic keywords. There is a lot of competition online for general keyword terms. If your keyword phrases are too generic there will be less likely to rank well in the results. There are several free online tools to help you choose your keywords. These include Wordtracker, SEO Book Keyword Tool and Keyword Eye.

Be Creative With Your Website.

The more creative you are with your online business startup, the higher your website will appear in the rankings. Put unique and different content on each page and add graphics to make it more attractive to your visitors. Each graphic should have a keyword attached to it, called an ALT tag. This is because search engines cannot see graphics but they can use ALT tags to decipher what an image is or what it is representing.

When writing your content keep your paragraphs short and make use of bullet points and sub headings. When you are starting your own online business you will most likely have plenty of new content to put onto your website in the early days. But you must carry on adding content to your website regularly. Search engines like fresh content and will rarely provide results that are based out of date content. Also, ensure that your website does not have any broken links.

SEO Reselling: Becoming the ‘NO’ Man

Peyton Reed and Danny Wallace’s Yes Man blew me away-no doubt about it; the comedy film has something that made me laugh endlessly and given me shallow realizations. I will never live my life the way life was portrayed in this film, but it somehow kindled the positivity in me; not that I’ve learnt to say ‘Yes’ every time, and not because I have a similar job with the protagonist Carl Allen as well as a girlfriend like his baroque singer girlfriend Allison-but because after the film, I learned to say ‘NO’.

A brief background, my past job

Selling things that are not yours is way different from selling things from your personal collection. I was a door-to-door marketer and sold almost everything-encyclopedia Britannicas, vacuum cleaners, toys, name it. Literally, I was just doing things for money, for pure monetary reasons. To be honest, I never really cared for those Brittanicas and cleaners; I just wanted a steady job.

And there’s a big difference between selling things and services. As a door-to-door guy, closing a deal was as simple as giving my customers my product upon handing me the money. That’s all. Transaction is done. But when I started my own SEO Reselling business, signing a contract with my customer meant collaborating and working with them; no dead ends, we are partners until Armageddon.

SEO Reselling business

What is hard with this business is that you have to find a partner that would get and gather end clients for you. That is actually the point of being an SEO guy; you take care of the SEO matters, find another person to look for more end clients to expand your company, and lead the optimization process. It’s a cycle, and you need other people to perform that cycle; though you remain an important part of it. In short, you are collaborating with an SEO Reseller to make your task easier, to have a good internal company flow without even soaking yourself with all company obligations. Conversely, they are not just your worthy middlemen, (I’ve been a door-to-door salesman before and I know the feeling of being treated as “nothing but worthy capitalist’s middleman’) they are your partners, literally, your brothers in arms.

Saying NO

Saying ‘No’ is like bereaving yourself of things that could easily help you succeed. Basically, saying ‘No’ is like self-imposing negativity to your company. We all know how these sour-grapping, rejected customers polish their ruined day. They will criticize your name on social networking sites, and visit all blogs on earth and destroy your name with a believable ‘first-hand’ comment. What’s worse is when they create an online space-yes, online spot, chiefly dedicated and named after your company in order to lambaste you with all authority.

However, saying ‘Yes’ all the time to all customers is like inviting a bad omen to ruin your company. Needless to say, there are some SEO Resellers who just want to claim the name ‘Reseller’, but end up delaying transactions.

At times, I still find it hard to reject Reseller applicants. I know how it feels to be rejected. On the other hand, I can clearly see what happens next after I let an incompetent, under-qualified, and money-minded client join my business. Although “teaching” is part of any “partnership business”, like SEO Reselling, it would take something even greater to influence money-minded businessman to yield to our company’s beliefs.

Basically, saying ‘No’ is the ability to be positively finicky; it opens doors to those who are qualified and serious about the business, and elevates the internal flow of your company. Saying ‘No’ is the first part of aligning your business strategies; the most important and integral part of screening your future business partners.

The Qualifications

Qualifications may be vague here. Actually, you set your own rules according to your inklings and beliefs. As for me, I always go with my instinct. Although I still look for qualification (experience, willingness, background, and technical skills), I see to it that my hiring process parallels our company’s beliefs, vision, and goals. These qualifications should also parallel the applicant’s belief and goals.

Escaping the Yes and No Process

One tedious way of avoiding the ‘Yes and NO’ process is by hiring resellers the other way around. If you still find dealing with incoming ‘partners’ as a difficult thing to handle, you can always reverse your application process. Instead, use the Web to search for some qualified people who want to venture into the SEO Reselling business. Scouring through profiles and information from Facebook, Linkedin, and blogs is a great way to look for these people.

SEO Matters – Learn the Basics Right Here

Internal links must use relevant anchor text for the best impact. You should describe what the page is about and give a good reason for your reader to click on your anchor text link. Ensure the right text is used as the keyword, so you receive a rise in ranking. Using the right keywords as anchor text will allow you to be noticed by those crawling spiders.

Begin by doing ample keyword research. Search for ways to implement keywords in your website and titles. Researching keywords can help people find you in your specific area. These popular keywords are the ones you want to concentrate your optimization efforts on.

By commenting on relative blogs, you will get increased traffic to your site. Often times, blog owners will allow you to put your own link in your comment if you write something of high quality. You should not leave your link on blogs that have nothing to do with the content of your site, and the comments you leave should add something of value to the other site. If you know your subject well, it will be easy for you to leave acceptable comments, along with your link, on many blogs.

You can help to maximize your SEO by linking to valid, useful information outside of your site. Choice linking is an extremely significant part of SEO. Search engines value more heavily off-site linking to valid information than they do to inter-website links. To maximize the ranking impact, find linking options that will also link to your website.

Promote your expertise in your particular field, so your customers are aware of your level of knowledge. This strategy is highly effective in internet marketing. You create a website or set of websites that draws in users based on the good information you offer. Make use of search engine optimization to attract them to the site in the first place. Gets feedback from your customers regarding their preferences? This will help you determine the most successful products and services to offer.

Before you start working with SEO, you need to understand web analytics. Being able to track your site statistics will make it easy for you to identify which SEO techniques are working.

You should think the way a customer thinks when you are trying to figure out what keywords will be the most effective. Try and find out what terms people are using when they search.

An important aspect of SEO is making a site map available on your site. Search engine spiders will be able to access your content much easier with a text based map of your site. You might need more site maps, if you have a big website. In general, try not to have more than 100 links on each map.

Search engines are a great way to get extra site visitors. The best way to ensure a good flow of traffic from any search engine is to make sure your site is optimized for search engine spiders. Search engine spiders only search text, so it is key to use tags on all graphic elements in your site. For all of your descriptions, make sure that you are embedding keywords whenever possible.

“Alt” tags are crucial when adding image links to your site. If the person viewing your site has blocked images from being seen, these tags will replace those images. Search engine spiders can’t read images, only alt tags, which mean they’ll be seeing those keywords. And this can improve your search ranking.

Use your keywords to make a site map. With all the main pages and links available on one page, it is not only great for search engine optimization, but also for the convenience of your visitors who may be looking for something on your site. Site maps also allow websites to rank higher in search results since the maps make navigating the websites easier, which is one factor search engines use to rate pages.