SEO Reselling: Becoming the ‘NO’ Man

Peyton Reed and Danny Wallace’s Yes Man blew me away-no doubt about it; the comedy film has something that made me laugh endlessly and given me shallow realizations. I will never live my life the way life was portrayed in this film, but it somehow kindled the positivity in me; not that I’ve learnt to say ‘Yes’ every time, and not because I have a similar job with the protagonist Carl Allen as well as a girlfriend like his baroque singer girlfriend Allison-but because after the film, I learned to say ‘NO’.

A brief background, my past job

Selling things that are not yours is way different from selling things from your personal collection. I was a door-to-door marketer and sold almost everything-encyclopedia Britannicas, vacuum cleaners, toys, name it. Literally, I was just doing things for money, for pure monetary reasons. To be honest, I never really cared for those Brittanicas and cleaners; I just wanted a steady job.

And there’s a big difference between selling things and services. As a door-to-door guy, closing a deal was as simple as giving my customers my product upon handing me the money. That’s all. Transaction is done. But when I started my own SEO Reselling business, signing a contract with my customer meant collaborating and working with them; no dead ends, we are partners until Armageddon.

SEO Reselling business

What is hard with this business is that you have to find a partner that would get and gather end clients for you. That is actually the point of being an SEO guy; you take care of the SEO matters, find another person to look for more end clients to expand your company, and lead the optimization process. It’s a cycle, and you need other people to perform that cycle; though you remain an important part of it. In short, you are collaborating with an SEO Reseller to make your task easier, to have a good internal company flow without even soaking yourself with all company obligations. Conversely, they are not just your worthy middlemen, (I’ve been a door-to-door salesman before and I know the feeling of being treated as “nothing but worthy capitalist’s middleman’) they are your partners, literally, your brothers in arms.

Saying NO

Saying ‘No’ is like bereaving yourself of things that could easily help you succeed. Basically, saying ‘No’ is like self-imposing negativity to your company. We all know how these sour-grapping, rejected customers polish their ruined day. They will criticize your name on social networking sites, and visit all blogs on earth and destroy your name with a believable ‘first-hand’ comment. What’s worse is when they create an online space-yes, online spot, chiefly dedicated and named after your company in order to lambaste you with all authority.

However, saying ‘Yes’ all the time to all customers is like inviting a bad omen to ruin your company. Needless to say, there are some SEO Resellers who just want to claim the name ‘Reseller’, but end up delaying transactions.

At times, I still find it hard to reject Reseller applicants. I know how it feels to be rejected. On the other hand, I can clearly see what happens next after I let an incompetent, under-qualified, and money-minded client join my business. Although “teaching” is part of any “partnership business”, like SEO Reselling, it would take something even greater to influence money-minded businessman to yield to our company’s beliefs.

Basically, saying ‘No’ is the ability to be positively finicky; it opens doors to those who are qualified and serious about the business, and elevates the internal flow of your company. Saying ‘No’ is the first part of aligning your business strategies; the most important and integral part of screening your future business partners.

The Qualifications

Qualifications may be vague here. Actually, you set your own rules according to your inklings and beliefs. As for me, I always go with my instinct. Although I still look for qualification (experience, willingness, background, and technical skills), I see to it that my hiring process parallels our company’s beliefs, vision, and goals. These qualifications should also parallel the applicant’s belief and goals.

Escaping the Yes and No Process

One tedious way of avoiding the ‘Yes and NO’ process is by hiring resellers the other way around. If you still find dealing with incoming ‘partners’ as a difficult thing to handle, you can always reverse your application process. Instead, use the Web to search for some qualified people who want to venture into the SEO Reselling business. Scouring through profiles and information from Facebook, Linkedin, and blogs is a great way to look for these people.